Posted April 27, 2018
Cyclonaire is proud to announce that they’ve taken home the Gold Citation of Excellence for Total Marketing Campaign in AMA Omaha’s 2018 Pinnacle Awards.
With its agency partner OBI Creative, Cyclonaire developed a strategic marketing and communications plan, deeply rooted in research, with one goal in mind: to help Cyclonaire better connect with current and potential clients.
Through extensive interviews and round table discussions with Cyclonaire team members and customers, OBI discovered that a rebranding effort was strongly desired and led the charge in developing a new logo, messaging platform, website, materials and more.
Following the internal rollout, Cyclonaire and OBI developed a calendar for numerous external elements. The new brand was released via various channels:
- Updated website and branding
- New sales and communication material to national sales representatives
- Updated process identification
- Re-engagement campaigns
- Public marketing and advertising campaigns
- New-business and lead-generation campaigns
- Innovative approach to trade shows
- Monthly product emails to existing clients
The new look and tone of voice has re-energized the Cyclonaire team and sparked many current customers to re-engage. Cyclonaire is seeing excellent engagement numbers across all mediums, including the new website, which has already beaten the industry standard for click-through rates.
With this successful launch, Cyclonaire is developing new information to utilize and reference for future campaigns to continue growing the success and effectiveness of future campaigns.
Congratulations to the entire Cyclonaire team!