Job Title: Strategic Marketing Manager
Contact: Erin Holtzen at eholtzen@cyclonaire.com

Position Summary:

The Strategic Marketing Manager will be the advocate for Cyclonaire, and have deep understanding of all activities within the Powder & Bulk solids industry.  S/He will be responsible and accountable for the performance of his/her marketing initiatives and any other task assigned by management.

Essential Duties and Responsibilities:

Essential duties and responsibilities include the following. Other duties may be assigned.

  • Build and optimize annual marketing strategy, budgets and campaign plans (overall business roadmap).
  • Oversee and manage day-to-day marketing performance to ensure favorable performance.
  • Dynamically manage advertising spend across multiple marketing channels to maximize ROI.
  • Build monthly marketing plans based on prior month and trending performance and allocate marketing spend.
  • Direct new program launches.
  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Work closely with all Cyclonaire departments to represent Cyclonaire.
  • Communicate a thorough knowledge of product information, marketing initiatives, market research, and future challenges.
  • Direct the development of strategic marketing plans. Present the plan to Cyclonaire management and implement and ensure appropriate follow-up.
  • Develop robust reporting dashboards to manage performance.
  • Provide regular reporting to senior management.
  • Perform company/product/industry analysis with a deep understanding of customer demographic and psychographic information.
  • Successfully position products within the competitive material handling market.
  • Defining new industry needs and work with company to integrate (programs, program names, price points and product features where able to do so).
  • Understand the needs of customers within their industry and work with the Cyclonaire team to build creative messaging strategy that resonates with target.
  • Prioritize development plans that impact their businesses.
  • Manage IT and operations projects specific to his/her business.
  • All additional duties and responsibilities to manage his/her business to success.
  • Evaluates and recommends distribution channel development programs.
  • Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.
  • Serves as liaison with outside agencies on ongoing promotional campaigns.
  • Oversees development and production of promotional and collateral materials.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Monitors competitive products and marketing activities while coordinating counter measures to these competitor’s actions.
  • Oversees development and maintenance of customer database.
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Establishes and maintains relationships with industry influencers and key community and strategic partners.
  • Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
  • Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Supervisory Responsibilities:

Project management experience is a plus.

Education and/or Experience:

Bachelor’s degree in marketing or other related specialization; 8-10 years of experience within a variety of marketing roles.

Computer Skills:

Highly proficient in Microsoft Excel, Power Point & Word.  Adobe InDesign.

Other Skills and Abilities:

  • Deep understanding of digital marketing and latest technological trends in marketing.
  • Material Handling industry experience is preferred.
  • Strong skills in research, analytics and building reports.
  • Must be able to analyze data and identify key trends and performance drivers/inhibitors.
  • Understanding of integrated marketing; how various offline/online and brand/direct response channels work together.
  • Strong brand messaging and creative experience; understands how to develop brand messaging strategy and execute through all marketing channels.
  • Proven experience using customer segmentation to drive successful campaigns.
  • Excellent interpersonal and communication skills.
  • Experience presenting to senior management.
  • Able to shift thinking frequently from high-level strategic decisions to detailed tactical decisions.
  • Must be highly organized and proactive; self-motivated.